This was created for the AdFutures Competition 2019, where Art and Design scored fourth place with their first entry! I worked on a team of about 15 members. As a team, we developed the campaign from scratch, for SheCanSTEM. We then did a competitive analysis. I was in charge of creating several posters and the text, color palette, and layout of the slides.

I created these as part of the transmedia campaign for the AdFutures competition. The posters focus on connecting girls to STEM opportunities and turning everyday woman into role models. Each poster introduces a persona that relates to girls by expressing a common interest. The QR code at the bottom leads to a science project, related to each interest.

An example of the slides I formatted. Part of a storyline about the women who are interested in STEM growing up (all the flowers), versus the amount of women who complete a STEM degree (only the flowers in color).